How we work

A process you can see all the way through.

Most video projects go sideways because nobody knows what happens next. Ours is deliberately boring in that respect. Here is every step, what we do, and what we need from you.

Explainer videos
6 to 8 weeks
Demo videos
4 to 6 weeks

Typical time from kickoff to delivery. The variable is how quickly feedback comes back at each approval, so a project moves as fast as its review cycles.

01

Kickoff & Capture

We open with a conversation, then a capture session. We learn your product, your audience, and the story only you can tell. If the product needs to be seen working, this is where we record it, screen by screen.

You complete a Content Brief
What we need from youOne person who knows the product deeply.
02

Script

We write the first draft. You review it and revise it until it says what you need it to say. Once you approve it, the script locks. Every visual decision that follows is built against those words, which is why a change at this stage is quick and the same change after animation begins is not.

You approve the script
What we need from youOne consolidated round of notes. Within two business days.
03

Storyboard

Explainer videos

For explainers, we draw the visual plan before a single frame is animated. You see how the idea will look and move. Demo videos skip this step because the product itself is the main visual, though we still design and animate the open and close.

You approve the visual direction
What we need from youOne consolidated round of notes. Within two business days.
04

First Cut

Your video takes shape. Voiceover, motion, music, and pacing together for the first time. With the script already locked, this round is about the visuals, and we ask for your notes in one consolidated pass rather than in pieces over several days.

You approve the cut or send notes
What we need from youOne round of consolidated feedback. Within two business days.
05

Final Cut

We incorporate your notes and you confirm every change landed. Timing, transitions, color, and audio mix get their final pass, and the small corrections that separate finished work from nearly finished work.

You approve the video for delivery
What we need from youWithin two business days.
06

Delivery

Your final video as a 16:9 1920x1080 MP4, plus the short social cut that comes with every project. Additional sizes and formats are available as add-ons.

What we need from youNothing. Go put it to work.

Ready to start?

You have seen how we work. Tell us what you are building and we will take it from there.